Theyia was born out of a sense of being fed up with having to cheat to feel beautiful.

False eyelashes, glue, filters, extensions, excessive makeup... always more artifice, always less natural.

At Theyia, we believe that beauty should never force you.

It should be sweet. Simple. Real.

That's why we create products that respect your body.

No hormones, no hidden effects, no compromises.

Just clean, tested ingredients that fit into your routine without the hassle.